In the current state of world, quarantining is mandatory. So what does this mean for activism?
Slacktivism or Activism?
Ever since COVID reared its ugly head, it has made most forms of traditional activism ( example: protesting or organizing)
too dangerous to take part in. So instead this leaves many being forced to use online activism or Slacktivism instead.
What is Slacktivism/Online Activism?
Slacktivism is an online form of activism that engages in symbolic displays of support for a movement or cause. One example of Slacktivism could be social media users turning their profile pictures red for Kashmir. Online activism is often looked down upon because it doesn’t result in much change. However, it also has the ability to bring more attention to a cause. So, it has its own cons and pros.
Examples of Online Activism during the Corona Virus out break
Hobby Lobby
Recently Hobby Lobby’s CEO had tried to keep the stores open. However, in some states when his store was mandated to close, instead of furloughing their workers they permanently fired them over email.
This caused a massive out roar over social media which called to #boycottHobbyLobby for how horribly they treated their workers during a pandemic.
This call to action has brought major coverage to Hobby Lobby’s wrong doings to the point where Hobby Lobby was trending on Twitter. In the eyes of public, this companies image is tarnished and it will take a long time for them to recover from this.
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Jessica Lilly's Going Viral Blog 